GRB Entertainment has added former Endemol Shine North America executive Vanessa McCullers and Jukin Media alum Chris Powers to its senior executive roster.
Industry marketing veteran McCullers, formerly the director of brand partnerships at Endemol Shine North America, comes on board as the VP of brand partnerships. Powers joins GRB Entertainment as the VP of digital development. He previously served as the development executive and head of current programming at Jukin Media.
In her new role, McCullers will lead GRB’s brand partnerships division and target brands looking to reach a larger demographic through both linear and nonlinear organic integration. Powers will lead GRB’s digital strategy. He will focus on original programming for digital platforms as well as new revenue streams, leveraging GRB’s 4,000-hour library and international distribution arm.
“These key roles aim to expand our scope of storytelling and embrace the industry’s desire to connect consumers directly with authentic narratives across multiple platforms,” said GRB’s COO, Marielle Zuccarelli, to whom both McCullers and Powers will report.