Media Ranch, the 2015 Rose d’Or winning Canada-based TV production and distribution company has signed an exclusive worldwide linear TV and digital rights deal with the US comedy glam-rock band Steel Panther.
Media Ranch is developing a scripted comedy series that follows the sex, drugs and rock ‘n’ roll fueled lives of vocalist Michael Starr, lead guitarist Satchel, drummer Stix Zadinia and bassist Lexxxi Foxx. The band is famed for their profane and humorous lyrics; flamboyant on stage personae and 1980’s glam metal lifestyle.
The band has millions of fierce and loyal fans around the world – affectionately called “Fanthers” – who are set to pack stadiums throughout their UK tour, including a sold-out show at Wembley Arena, in October 2016. Between shows, Steel Panther will jet over to MIPCOM in Cannes, France where they will perform an exclusive VIP acoustic show to invited television executives.
With 4 Billboard #1 comedy debuts and a string of albums including ‘Feel the Steel’, ‘Balls Out’ and 2014’s ‘All You Can Eat’, the band boasts an impressive social media presence. They reach over 2 million fans each week, and can claim over 500,000 Facebook page likes, over 100m video views and 95m song plays, including 14m YouTube views and 74,000 YouTube subscribers. Their platinum-level YouTube status has been buoyed by high- profile appearances on Jimmy Kimmel Live, Larry King Now, Dancing with The Stars, and FOX NFL Sunday, to name a few.
LA-based GRB Entertainment is distributing the series globally.
“Steel Panther is the perfect band to make the transition to TV. They’re unapologetically and hilariously irreverent. Their popularity transcends all age groups because their music is great. Steel Panther is in a class on it’s own. ” said Media Ranch President Sophie Ferron. “They’ve been joined on stage by the likes of Miley Cyrus, Steven Tyler, Kelly Clarkson and many others so you can bet on many cameos by their celebrity friends in our series.”
“This deal is awesome because we finally get to bring Steel Panther to TV. Some people crunch numbers, some people sell cars. We rock, party, race cars, and even though we call in sick a lot, we’re REALLY good at what we do!” says Satchel. Adds Michael Starr: “…And having a TV show means we’ll finally get some use out of our casting couch!”
Gary Benz President of GRB said “The minute Media Ranch mentioned the project to me I wanted in! The band has a passionate fan base around the world and we’re excited to be bringing this cutting edge, and hilarious scripted comedy to MIPCOM in 2016”.
The Steel Panther deal follows a series of international production successes and awards for Media Ranch. The company, headed up by Sophie Ferron, recently adapted the British TV hit ‘Life in The Kitchen’ for Canal Vie, was commissioned by Scripps Networks UK & EMEA and CMT (Canada) to produce key format ‘Baggage Battles’.
2015 also saw Media Ranch scoop a prestigious Rose d’Or award for TV format ‘Street Jungle’ about parking enforcement officers that aired on Bell Media’s Canal D.