As the television industry continues to change, and digital becomes a higher priority, industry leaders at Realscreen West on Wednesday (June 7) said it’s important for producers to remember to keep storytelling at the heart of their work.
During the panel “Diversifying Your Portfolio”, panelists touched on their approach to diversification, the digital market and what small prodcos can do to diversify.
Those sharing their insights with moderator Patrick Jager, CEO, CORE Innovation Group, were Gary R. Benz, president and CEO, GRB Entertainment; Jenny Daly, president, T Group Productions; Gil Goldschein, chairman and CEO, Bunim/Murray Productions; Shawn Moffatt, managing partner and COO, Go To Team; and Jared Heinke, head of digital, Whalerock Industries.
For small companies looking to diversify, relationships are key
A simple way for a small or specialized company to diversify internationally is to identify an indie company in that space who knows that market that could be a partner, Daly recommended.
It doesn’t have to be a large company in order to be capable of selling content to a network, as long as they have good relationships and the capability of launching something that is advantageous.
There are so many diverse partnerships that can be formed these days, unlike years past when there were only a few networks, said Benz.
“First, you want to find an idea you are passionate about and develop it. If you develop it well, even if it’s for smaller audience, with diversification and digital, you will find an audience for it.
Whether you go to a big company, small company or private investor you don’t need networks these days, he said.