Vice President, Brand Partnerships
Vanessa McCullers joined GRB from Endemol Shine North America where she managed brand partnerships for the Emmy nominated show MasterChef Jr. and Biggest Looser along with a number of other acclaimed broadcast and cable network programming. With a passion for pop culture, an eye for spotting talent and the tenacity needed to take every project from concept to completion, she’s spent two decades developing and driving the execution of strategically creative campaigns. Her knack for telling real people stories has made her an asset during her tenure at renowned media companies including MTV, OWN and E! where she took household brands and turned them into heroes through carefully crafted custom content.