Celebrity drives GRB Studios’ success

US content producer and global distributor GRB Studios has completed a series of deals with international sales of celebrity-focused programmes.

The company is in Cannes celebrateing sales of documentary title Remembering Whitney to Globosat in Brazil, round-table interview series Close Up With Hollywood Reporter NBCU Latin American and MNET in South Africa, and docu0series Irreconsibale Differences to RTL Netherlands. GRB senior vice-president of international, Sarah Coursey, said the deals showed the continuing global interest in celebrity stories and documentaries covering real life in Hollywood. She said: “This content has a universal appeal. We keep one ear into the US market and one ear to the rest of the world.”

GRB is also in Cannes with a view to acquiring new content, including factual and documentary programming, as well as new formats for potential adaption in the US.

Page 40: https://issuu.com/mipmarkets/docs/mipcom_2019_news_1

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