GRB Entertainment appointed former Mark Burnett Productions Executive C. Scot Cru to President, International, reporting to Marielle Zuccarelli, COO.
In his new role, Cru will be responsible for managing the profitability and growth of GRB’s international distribution division including sales, acquisitions and production. GRB is aggressively expanding its international footprint and Cru’s hire is a part of that initiative. Cru previously lead Mark Burnett Productions’ international arm for fourteen years where he played a key role in the company’s expansion internationally.
‘I am very excited to have Scot join GRB to helm our talented sales team. Scot’s entrepreneurial mindset and incredible sales and production expertise will greatly amplify GRB’s international expansion,’ said Zuccarelli.
‘I am thrilled to be joining such a forward-thinking company with an outstanding track record of delivering premium content around the globe,’ said Cru; ‘Working alongside a great team, I look forward to strengthening our international reach and advancing relationships with our international partners,’ he added.